FREE PRINTING, ADVERTISING AND FREE BUSINESS ADVICE
Believe
it or not, there are plenty of opportunities out there
for
you to get your written materials free of charge, for free
advertising
space, and free business advice.
For
free advertising space, many publications will write an
article
about you or your product if you purchase advertising
space
with them. One way publications sell advertising space is
to
agree that if the advertiser purchases the ad, he will also
receive
a certain amount of free editorial space. This free
editorial
space essentially doubles the amount of space you get
for
a given amount of money. This editorial space is devoted to
an
article about the company or individual or product, and it has
the
added cachet of seeming to be work of an outside source. The
editorial
company be written by the publication staff, or the
advertiser
may provide the copy.
Press
releases can be another excellent source of free space. A
well-written
press release on an interesting subject will attract
the
editor's interest. The editor may even follow up with a phone
call
for more details. The result can be anything from a
paragraph
to a feature article. All this comes for the price of
mailing
the release. Keep in mind that you want to target the
publication
that write about the kinds of things you are doing.
