Sony Alpha 7 and 7R

The twin camera models recently launched by Sony will definitely amaze you, once you have tested them. Suggestively Alpha (the first, the one), the impeccable models are a new chapter for Sony, that expects to become the leader in the arena of professional cameras.

Sony Alpha 7 and Alpha 7R are compact full-frame cameras, providing you a well-deserved interchangeable lens experience. Sony fulfilled its bet on improving its popular interchangeable lens cameras, also releasing essential NEX updates, but much more was needed, since the old APS-C sensors were quite limited. Once you will have them in your hands, you will be surprised to notice that fresh Sony cameras aren't perfect just for taking photos, they can be used for 1080/60p video, if you wish, you can also add a microphone to your camera or a HDMI port. Globally, both cameras will deliver soft, vivid photos thanks to the 70mm f/3.5-5.6 lens pattern, particularly compared with Zeiss lenses' performance (55 mm f/1.8 lens model). Encapsulated into retro-styled magnesium bodies, the gorgeous twins will also satisfy your passion for refinement, as well as your need for a dust and moisture resistance. Probably, the only details that will disturb you at Alpha 7R is the loud shutter and the absence of a low-pass filter.
Alpha 7 is the cheaper model ($1.700) freshly released by Sony, featuring a 24.3 MP camera and full-frame CMOS sensor. Comparing with its big brother, Alpha 7 is quicker while shooting, being enhanced with an electronic shutter. Another advantage included by Alpha 7 is the superior autofocus with 117 phase and 25 contrast-detect points, while Alpha 7R preserves the last feature. Both Alpha and Alpha 7R include an enhanced Bionz X processor, enabling a reliable RAW feature, a 25.600 top ISO, a particular area dedicated to noise reduction, a built-in grip to securely hold your camera in any condition and updated diffraction-reduction abilities. Sony updated its menu layout, so you don't have to waste time anymore browsing back and forward for the desired options, all you have to do is to easily scroll on multiple pages. The LCD performance wasn't Sony hot point, but the new generation of cameras promises to solve this issue, since they are equipped with a XGA OLED viewfinder, 3-inch LCD balancing up to 84 degrees and down to 45 degrees. The result is that you will obtain a sharp depth view. If you are a Sony loyal customer, you will immediately notice that Sony mixed features belonging to its old Alpha DSLRs or NEXs, in order to create a new pattern. If Sony succeeded or not, it's up to you to decide.
Alpha 7R, the model that received more positive feedback comparing with its sibling, is estimated at $2.300-$2.400. The robust, yet light camera is able to take pictures at full frame of 36.4 MP resolution, as well as to record at 14-bit RAW format. Comparing with previous cameras released by Sony, the new star provides a direct and fast access interface, so that you always have control on your shooting. You don't have to be a professional photographer to handle Alpha 7 or Alpha 7R, if you have used before Sony cameras or if you carefully read its specifications, you will find it easy like a Sunday morning to shoot in cloudy environment or nighttime. As any other ultimate gadget, Sony Alpha 7R will simply connect to smartphones or tablets via NFC or Wi-Fi, the app that is required for this feature is already available on Google Play and iOS app store.
Proudly promoted as the first mirrorless camera with an accurate autofocus on the market, Alpha 7R has to face a strong rival emerging, Leica M 240, offering the same performance, but at an increased cost ($6.950-$7.000). For the moment, the revolutionary Sony camera is available as preorder on Sony official store.

All in all, although they will enter on the market at a premium price level, Sony Alpha 7 and Alpha 7 will draw attention through premium results, being a worthy investment for professional photographers or amateur photographers. From my point of view, the $600 difference of price between the twins is a direct invitation related to a particular customer category: amateur shooters are likely to purchase the affordable Alpha 7, while the other customers will prefer the professional touch of Alpha 7R.